WHAT YOU ARE BUYING

What the $9,650 core build includes.

A storefront build you specify yourself. The page lists the core at $9,650 and every add-on with its price beside it. You tick options, the total moves, you pay by card. Nothing you can configure exceeds $27,650, and that ceiling is printed before you buy.

The $9,650 core is a working company storefront: real pages, a CMS your team edits without a developer, forms that route somewhere, plus hosting, domain, DNS and SSL. It runs on the stack we run our own products on. Custom Domain — our managed domain, DNS and SSL product — holds the domain and the certificates.

Past the core, every option is a fixed number: e-commerce and payments +$2,500, custom integrations and API work +$3,000, extra pages and CMS +$1,500, brand and design system +$2,000, SEO and analytics +$1,200, priority delivery +$1,800, 30-day hypercare +$1,500, three-month care plan +$6,000. Delivery speed and after-launch cover are pick-one groups, which is why the ceiling is $27,650 and not the sum of the lines.

A designed, responsive storefront — desktop, tablet and phone
Your brand applied throughout: type, colour, logo, imagery
The core page set: home, offering pages, about, contact
Enquiry capture wired to where you actually read it
Launched on your domain with HTTPS, not a preview link
A handover you can run yourself, with the keys in your name

Not in the $9,650 core — priced separately below, each a fixed add-on: E-commerce & paymentsCustom integrations & APIExtra pages & CMS contentBrand & design systemSEO & analytics setup

CONFIGURE & CHECK OUT

Pick your add-ons. Watch the price. Buy.

1 · Add-ons

Pick any

2 · Delivery speed

Pick one

3 · After launch

Pick one

WHY SELF-SERVE

Fixed price. Pick add-ons. Buy today.

Most agencies make you book a call before you can even get a number. Not here. The storefront build is a fixed $9,650, every add-on is priced up front, and you check out online — so you can go from idea to a launched storefront without a single meeting.

HOW IT RUNS

From checkout to launched.

01 · CHECKOUT

Configure

Tick add-ons on the configurator page. The total moves with each one, from $9,650 to a hard ceiling of $27,650.

02 · INTAKE

Checkout and intake

Pay by card, then fill the intake linked from your order: domain, brand assets, page list, integrations, who signs off.

03 · BUILD

Build on staging

We build what your order says, on a staging URL you can open at any hour, and take written feedback section by section.

04 · LAUNCH

Cutover and handover

The domain points at the live build. Repository, hosting and admin accounts move to you, with a recorded walkthrough of how to run it.

WHAT YOU RECEIVE

Yours at handover.

You receive

A live storefront on your own domain, with DNS and SSL held in Custom Domain
A build spec generated from your order — every option you bought, itemised at the price you paid
The source repository, transferred to your organisation at handover
A CMS admin account with roles set, plus a written editing guide for your team

And also

A staging environment and a deploy pipeline, so later changes ship without anyone dragging files onto a server
A recorded walkthrough of the admin, the deploy and where everything lives
Where configured: card checkout, analytics and search reporting, a design token set and component library, or integration endpoints wired to your systems

THE ADD-ONS

What each option actually delivers.

Every add-on is priced up front and stacks onto the $9,650 core. Take all of them and the build is $27,650. Take none and it is $9,650. There is no third number.

+$2,500

E-commerce & payments

Catalogue, cart and Stripe checkout wired to your account. You take money on day one, not after a follow-up project.

+$3,000

Custom integrations & API

Connect the storefront to what you already run — CRM, ERP, inventory, internal tools — over real APIs rather than exports.

+$1,500

Extra pages & CMS

Beyond the core page set, plus an editing surface so your team changes copy without calling us.

+$2,000

Brand & design system

Logo usage, palette, type scale and reusable components, documented — so what you build next still looks like you.

+$1,200

SEO & analytics

On-page SEO, structured data, sitemap and analytics wired up, so the storefront is findable and measurable.

+$1,800

Priority delivery

Three to four weeks instead of six to eight. Same scope, moved to the front of the queue.

+$1,500

30-day hypercare

We stay on for the month after launch: fixes, small changes and questions, without a new agreement.

+$6,000

3-month care plan

A quarter of ongoing care for teams without someone to own the site internally.

FIT

Who this is for — and who it is not.

A good fit when

You know what you want built and would rather buy it than brief it.
The storefront is the product surface — pages, sign-ups, bookings, a small catalogue — not an application.
You want the price settled before you speak to anyone.

Not the right call when

You need software, not a storefront: authentication, dashboards, multi-tenant data, background jobs. That is Product Development — Enterprise Build, from $25,000.
You are not yet sure the product should exist. Start with Product Feasibility — Market to Motion, from $3,500.
You want to negotiate. The store charges the listed numbers; there is no bid, no discount and no trade of scope against price.
Scope has to stay open, or procurement, security review and a signed MSA have to come first. Card checkout gives you none of that.
Someone still has to decide what the pages say. Intake asks for a page list and brand assets; we build against them, we do not invent them.

FAQ

Good questions.

Is $9,650 actually the whole price?

It is the whole price of the core build. The number only moves when you tick an option, and every option shows its price before you tick it. $27,650 is the most any configuration reaches. No discovery fee, no change order against the scope you bought.

How long does it take?

The store has two delivery lanes, standard and priority (+$1,800); priority moves you up the queue, and queue position otherwise follows checkout order. We schedule your build once intake is in. We would rather give you a schedule after seeing your page list and integrations than a number invented before them.

Who owns the code?

You do. The repository transfers to your organisation at handover, with hosting, domain and admin accounts. Nothing is licensed back to us, and third-party services — payments, analytics — sit in accounts in your name from the first day.

What happens after launch?

By default you hold the site, the code and the guide, and you run it. If you want cover, 30-day hypercare (+$1,500) keeps us on bugs for the first month; the three-month care plan (+$6,000) covers changes after that. If the problem after launch is that nobody arrives, that is the other track: GTM — Growth Loop Program, $5,000 per month, flat.

Bring us the hard problem.

Configure your storefront above and check out — or book a call if you'd rather talk it through.

Configure & check out →

Build your storefront. No meeting.